Video transcript
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What's up everybody? Anton Kraly here from dropshiplifestyle.com and welcome to my 2027 guide that's going to show you how to start dropshipping I'm going to start by saying I designed this and created this presentation for beginners. So this is specifically for anybody that wants to get started the right way and not waste weeks or months or even years Trying to do dropshipping the old way and in a way that will lead to failure and a way to make you question why you even began. Okay, so if you want the opposite This episode is for you. Now, when I put together this presentation and outlined everything, I ended up with five specific things that I want to share with you. So in order, first we're going to cover what dropshipping actually is. So everyone's on the same page here. Then I'm going to share the two different ways to do it and why, in my opinion, only one of them is good if you want to be profitable. We're going to talk about why 2027 is a great time to start. Probably most importantly for you, I'm going to give you the five-step roadmap that I use when I launch new stores and that you should use as well. And then we're going to cover the mistakes that kill beginners. So again, you get started on the right path and you can have what you actually want out of this business. So, what dropshipping is, this will be 30 seconds. It's very simple. Step one in the process is a customer orders from you, let's say your store. com. The money gets deposited into your bank account. Step two is you order that same product from a supplier for whom you're an authorized retailer with. Step three is that supplier ships that product directly to your customer. You never see it, you never touch it. And step four is you keep the difference based on what you sell it for and what you buy it for. Now we're not doing any type of arbitrage where we're trying to find products that we sell for cheaper on Amazon or on eBay or anything like that. We become authorized retailers for real brands. They give us the pricing up front. We know our wholesale cost. We know the price we're going to sell for. And again, the difference between those two prices is the money we get to keep. This is not a new business model, but this is drop shipping from a 30,000 foot view. Now, next, I want to talk about two ways to dropship. The first is what most people are familiar with, and this is the low-ticket type of e-commerce and specifically dropshipping. where you're selling really what I would consider impulse buy type products for between $20 and $50 average order value. Your profit per sale is a few dollars, maybe 10 or 15 if you're lucky. The suppliers for these products are either print farms that do print on demand products, or more often than not, for the types of gadgets and trinkets that people try to drop ship. They are overseas and often unknown. Usually their business names or their brand names are a bunch of Chinese letters. Shipping times from those suppliers to your customers are often two to four weeks The traffic that the low-ticket dropshipping store gets is almost always impulse ads from TikTok and Facebook, those video ads that try to get people to respond right away. You know, the people that are For lack of a better term, brain dead and just doom scroll all day and they see a shiny bright ad and they go, I want this $30 product. Let me put it on Klarna. That's how the low-ticket model works. And the sales you need to make any real money are literally thousands of orders because the profit is so low per sale. Now the other way, high ticket, what I've done myself since 2007. What I've been teaching through Dropship Lifestyle since 2012 is high ticket. This is where the product price, what you sell products for, is between typically $500 and $5,000. Could be a little more, could be a little less. Now the profit per sale is often $300 to $1,000. Again, what you get to keep from every product you sell Suppliers here are US brands that again you are authorized to sell for. And just know I put US brands in the presentation because I am based in the US. This is where I do business. But our community in Canada works with brands in Canada and sells to Canada. Our community in Australia, same thing in Australia. Our community in the UK gets suppliers in the UK, ships to the UK. Shipping time because our suppliers are local to where we do business is days instead of weeks. And a huge difference here is the traffic, right? When you're selling, you know, a three thousand dollar horse saddle, you're not going to run a direct response ad on TikTok or Meta. Because those Doom Scrollers I was telling you about earlier, they don't have $3,000 first of all, and they're not just gonna buy a random salve for $3,000. So the way we get traffic is from people already searching for the products we sell. So if I sold for horse settle horse saddle brand A, product number 123, the person that would find my store Is the person that went on Google or Bing or ChatGPT or Claude or Gemini or whatever else AI you use and searched for brand A or Horse Saddle Brand A. product one two three then they would see my product page they would go to it and they would buy so the people that buy from us from high ticket stores this type of drop shipping They have intent, meaning they're actually searching for something and they want to buy it. And with low ticket, again, they don't have intent. You're just trying to capture their attention for long enough. to get them through the checkout process and the Klarna approval. Okay. Now sales you need to make money with this model are only a handful a day because it does not take a lot of sales to have numbers really add up quickly. So hopefully we're clear now on what dropshipping is and why high ticket really is the way to go if you want to start dropshipping in 2027. And the next thing I want to cover is why this is actually a great time to start So what is still true, that's been true since I started in 2007, e-commerce as an industry continues to grow. Online retail sales continue to increase every year. Obviously, there is extremely low overhead. You have very low fixed costs. And a big part of that is because you have no inventory, no warehouse, no showroom. You don't need any of that. You need a Shopify subscription. Also, you can run it from anywhere. I'm based just north of Charlotte now in North Carolina in the Lake Norman area, but I ran my e-commerce stores while I lived in Thailand and Vietnam for like five years. You could do this from anywhere so long as you have an internet connection. Also, this model can scale to more stores. Even if you wanted to build a network like I've done, you could do that as well. And again, what's still true is buyers are actually searching for products and if you get in front of them and you build your store the right way, they will buy from you. Now what is newer for 2027, at least in a meaningful way? AI is a massive help and it costs almost nothing to use the ways that we use it. So now AI can make logos, it can make photos and improve photos, and it can help with copy, again, for nearly zero dollars. And what else is new now that AI is taking over most industries? Well, physical products, they are still safe from AI. And I'll tell you as far as the LLMs go, again, Claude, ChatGPT, Gemini, all of them We are seeing lots of volume and real money, real sales from them. So it's actually helping us while it's killing many other, call it solopreneur industries. Why? Because AI can't ship a surfboard. AI is taking over info products, it's taking over affiliate marketing, but physical products are safe, especially with the model that we run. Now, let's get into the five-step roadmap where I do think most people, if you haven't got value already, this is probably why you're going to take away the most But let me know if you're watching on YouTube or listening on Spotify, leave a comment below, type value if you've got value so far, because I have a lot more to share. And I'm hoping that uh yeah, I'm delivering on uh what I want to share here, which is how you can drop ship. profitably how you can get started in 2027. But here are the five steps and I'm going to dive into each of them individually. But at a high-level overview, step one is choosing the right niche. Products between $500 and $5,000 that people already search for. Okay, that is step one. Step two is get set up. and approved. Now this is where you're doing the business basics and then getting US suppliers. Again, if you're in the US, if you're doing business in another country, you get suppliers in that country. Step three is building a store people trust clean, simple, and professionally. Step four is driving targeted traffic Again, no meta ads to cold audiences, definitely no TikTok ads. Instead, Google, Bing, AI, people that are searching to buy, not just browse. And step five is to turn those visitors into buyers. And I'm going to cover several ways when we get to that step. But for step one, choosing the right niche. Again, you want products priced between $500 and $5,000. You want steady demand where people are actively searching and buying. You want to work with brands who sell through retailers. You want to make sure there are no widespread quality problems. An example of something that would be is something like mirrors, right? Very fragile, lots of damage when shipping. Also, you want to be able to solve a problem or add long-term value, and you want to target upper middle class buyers. Some examples of products that fit this mold. are fitness equipment, outdoor gear, and different types of home upgrades. Now I recently published an episode where I shared the top 10 niches for 2027. So if you want to see that, I'd recommend watching this whole thing first. But I will link it up in the description so you can check that out next. I actually have an entire playlist dedicated to dropshipping in 2027 where I get deeper into niche election, into suppliers, into lots of other topics that you're gonna want to know about. So again, that will be in the description and I'll put it in the pinned comment as well But watch this first, then check those out, because I'm telling you this whole series works perfect together and it's all free. So you're welcome. Now Step one, what is the AI shortcut for niche uh niche ideas? Well, what AI can do is assist you, not take over, but it can assist you with brainstorming niche ideas. It can also help to check them against my criteria. And it can also list different brands in each niche. Now, here's what you have to do, and this is very important. Again, AI is not taking this over. It can assist, but you need it to check the search volume. You need to find the online stores that are already selling for these online only brands, and you need to pick the niche yourself. Now, I've done a video maybe a year ago on what AI gets wrong. And if you just go to AI and say, I want to start a high-ticket dropshipping store, I heard from Anton at Dropship Lifestyle, it's a good idea. What should I sell? It's going to answer you, but the answer is going to be wrong. Okay. You need to check everything manually and you need to give it context so that it gives quality output Right now, again, you know, going into 2027, it is not at the point where you could just say, pick me a niche. Again, it will confidently tell you, okay, here's a niche, but it's not going to work that way. Or If it does, you're going to be getting lucky. And we don't work based off luck. We work based off data, data that we verify ourselves. So let's go into step two. What is step two? Look professional first. So before you contact any suppliers, because remember, we are not using the arbitrage model. We are not paying middlemen supplier directories. We are getting authorized to sell directly for brands. And to do that, they need to see us as a real business. So step one here, again, this is US specific, but you can modify it for your own country. Step one is register a business. This should be an LLC if you're in the US. Step two is get an EIN number. You could think of this as a social security number for your business. It is free to get online at irs. gov. Step three is open a business bank account because you do not want to commingle funds. And step four is to build what I call a demo store. Now, a demo store is your actual store, right? So you make a Shopify account, you get a domain name, you make a logo, you upload what I call demo products, which by the way, AI makes. I show you exactly how to do this I give you all my prompts inside of the dropship blueprint, but we're building this demo store with sample products so that when we contact suppliers, they can envision what their products will look like on our stores. So how can AI help you with step two? Well, it can again help to find brands once you find your future competitor stores. You find online-only stores selling in the niche you want to sell on. Give that URL to your AI of choice and tell it, please put together a spreadsheet with all of the brands being sold on abc. com, whatever it is. Then after that, you want to call and introduce yourself, right? You you always call, don't email whenever possible, whenever you find a number a phone number for these potential suppliers, call them and you ask them to become an authorized retailer. And if you're in the US, again, only used US-based suppliers. So what's the AI shortcut? AI can draft follow-up emails to send to your suppliers. It can even give you talking points like different things that let's say brand ABC is a brand you want to sell for. AI can give you what that brand really cares about and values and what is their unique selling proposition so that when you call them, you can basically be educated, not just go in blind. You still make the call, but AI can give you a higher chance to get authorized to sell for said brand. Now, step three of this process is building an online store people trust. Now here you want clear branding, a logo, a consistent look, consistent typography, consistent color scheme. You want an easy navigation, categories set up so people can find things fast You want strong product pages, even on your demo product pages, good photos, clear descriptions, and trust signals built in You want to enable ShopPay installments so that your customers, your high-ticket customers, can pay over time. You still get the money right away. The customer has a financing agreement with Shopify. Again, you get the money right away. And over everything, you want to keep it simple. Every extra app that you add, every you know, unique idea you think you have adds confusion and slows down your site. So keep things simple. Include what your site needs and nothing it doesn't And actually, as an example, let me show you Shaka Surfwards, which is a demo store we built for dropship lifestyle. So you can see it here. And again, this is what would actually become the live Shopify store. Right now, it's just not launched yet, so it is what we would show supply. suppliers, but if I can scroll down through it and you take a look, you can see this looks professional, right? It looks trustworthy. It doesn't look like one of those free Shopify stores people give away on Facebook and TikTok that are full of a bunch of little random China garbage trinkets and junk. No, this is professional. It was built to convert. And if I go to a product page, we could take it even further. We do things like these authorized dealer badges. We do things like these scratch to reveal discount codes. If I come down here, you could see we have the estimated arrival time. We have expandable and collapsible sections for our product description. We have an Ask an Expert section where people can use live chat through Shopify Inbox or email us or call us. We have questions and answers built in. Again, all of this, even our unique selling propositions, are all built on Shopify before we even contact our first supplier. And again, for the AI shortcut in 2027, what AI can do, it can make your logo, it could polish your product photos to make them look even better. It can write the first draft of your product descriptions and it can make store changes without having to pay for expensive apps. What you do, edit the copy to make it sound like a human, make it unique, make it valuable, check every spec and price, because again, AI makes mistakes. And what you can do is make sure things don't get overcomplicated and complex and keep the design simple. I'm not joking here when I say things that used to cost hundreds or even thousands of dollars now costs almost nothing. Okay, this brings us on to step four, which is drive targeted traffic. And we're gonna do this a few different ways. Step one is through Google Shopping. Here, you're going to do free listings through Google product listings plus shopping ads. This is going to get your products in front of the people that are actually searching for them. And for a recommended starting budget, I go between $10 and $30 a day. I actually have a full video that breaks down what a dropshipping budget looks like realistically in 2027 Again, I'll put that in the description. It's part of the playlist of dropshipping in 2027. So check that out for a full cost breakdown. But that's the first way we're going to drive traffic The second is SEO blog content, where you're creating useful things like buyers guides that answer beginner questions and internally link to your products to get them traffic and sales. Also, you're going to run retargeting ads. This is the best return on ad spend of any money you will spend on advertising, and it works extremely well with small budgets And what is the AI shortcut here? Well, it's gonna help you to draft your guides. Again, don't copy and paste from Claude or ChatGPT And say here's my content. No, get a draft from it, then have you or another human go through, make it more human, make it actually relatable, make it include personal stories if you can, or even fictional personal stories, but something that's going to make it real and not get really hit with a thin content penalty. And from there, you're gonna add again your stories, your expertise. and you're gonna get much better results. I will say at this point when it comes to, you know, Google ads, I don't connect my AIs to it and have it make any changes. I'm not a fan of that. Maybe in 2028 that'll look different. But for now, the way we use AI to help with traffic. is again creating first drafts that we can then go in and improve when it comes to the content marketing side of the business. Now step five here is to turn the website visitors that are coming through all the methods I just mentioned into customers. We want them to become buyers. So how are we going to do this? Again, we're going to offer financing through ShopPay installments. We're going to show off warranties and guarantees that come directly through our dropshipping suppliers. We're going to add live chat for free, by the way, with Shopify inbox, and we're going to put a phone number on our store. People are afraid of the phone, but I'm telling you, when people call your store, it's almost always to place an order. We're also going to make sure we answer fast. When people do, hit us up on live chat or call. And we're going to continuously work on improving our conversion rates to make our stores as profitable as possible. Now, what are some AI shortcuts here? Well, AI can build your FAQ section. It can make your shipping and warranty pages from your provided supplier documents. Again, it takes what your suppliers give you, makes it unique for your store. This way you can respond to people in seconds, but a real person still is going to answer those calls and turn visitors into high-ticket customers. Now, let's talk about some beginner mistakes to avoid when dropshipping in 2027. One, chasing a fad. Always pick an evergreen niche. My stores that I built 20 years ago are still operational and doing great today because I didn't pick something that worked in 2007. I picked something evergreen. Also, do not work with overseas suppliers. If you're in the US, use US suppliers. Again, do not overcomplicate your store. When people look for a Shopify theme, by the way, if you're a member of Dropship Lifestyle or you want to become one, use our Manhattan theme. It is basic, but it has everything built in that you need to turn visitors into customers. People go and see these Shopify themes that are for sale for you know $300, $500, $800, and they're like, oh, this looks gorgeous. Yeah, gorgeous doesn't mean it converts. Gorgeous means it's attractive to look at. Who cares? I want people getting to the checkout and buying Also, don't rely on one traffic source. You want to diversify. And new for 2027, do not let AI do the thinking for you. Check every spec, every price, every claim. This again, it will confidently answer and tell you that something is perfect when it really isn't. If it doesn't have context, it's going to make mistakes. So Here is our recap of the five-step roadmap. First thing we went through together was choosing the right niche. Again ideally $500 to $5,000. Things that people are already searching for. Step two is get set up and approved. Step three is build a store that people trust Step four is drive targeted traffic. And step five is turn visitors into customers. And I'm not just saying this because I run dropship lifestyle and because I'm in this business, but I truly do believe that going into 2027. The opportunity here is bigger than ever because you don't need a ton of employees and experts on your team to help build your store. AI can be that assistant for you. Now, if you want to go deeper into all of this plus a whole lot more, I have a free training available for you. It's at dropshipwebinar. com. I'll also link that up in the description. It's about 90 minutes long. Cover everything in depth, do live niche research on there, and as a bonus for showing up, I give you an ebook that I just wrote that includes 777 high-ticket niche ideas for 2027 252 of those niches are brand new, and you get them all sorted, categorized, and ranked in that ebook. Again, available at dropshipwebinar. com. Also, now I've mentioned those videos earlier for the 2027 playlist. We have one on how much it costs to start. We have our top 10 niches for 2027. We have one on finding suppliers, and we have one on is dropshipping still worth it If you want to check those out, plus a whole lot more, I will link to that playlist in this description as well. So again, if by now you got value, comment value below. I want to know these videos are actually helpful for people, so it's worth my time. And with that being said, I'll just say thank you. I appreciate you, and hopefully I will see you over at dropshipwebinar. com. I'll see you there.
Assuntos: E-commerce, Plataformas e marketplaces, Marketing e SEO, Logística e pagamentos, IA e tendências. Publicado no YouTube em 2026-11-10.
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