What Is WooCommerce and Is It Free? 🛒 Real Costs, WordPress, WooPayments Fees and PayPal
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Vídeo em Inglês, publicado pelo canal TEKI English.
About this content: The summary, key points and topics below are generated automatically from the video transcript. They reflect the content, opinions, claims and predictions presented in the video and do not represent a position, validation or fact-check by All The Gate.
Video summary
The video explains what WooCommerce is, detailing its origins, costs, installation process, payment methods like Woo Payments and PayPal, and how it compares to Shopify.
Key points
- WooCommerce is a free open-source plugin that turns a WordPress website into an online store, created by WooThemes and acquired by Automattic in 2015.
- While the plugin itself has no monthly subscription and takes 0% of sales, running a store involves costs for hosting, extensions, and payment processing fees.
- Installation requires a WordPress site and involves adding the WooCommerce plugin through the dashboard, completing a setup wizard, and following a checklist to add products, payments, themes, taxes, and shipping.
- Woo Payments has no setup or monthly fees for online payments, charging 2.9% plus 30 cents per card in the US, with payouts typically arriving in two business days.
- Store owners can also integrate PayPal and Venmo by installing the free WooCommerce PayPal Payments plugin.
- Compared to Shopify, WooCommerce has no platform fee, allows users to choose their own host, imposes no limit on product variants, and does not add extra fees for using external payment companies.
Topics
WooCommerceWordPressAutomatticE-commerceOnline PaymentsHostingShopify Comparison
What you will learn
- WooCommerce is a free plugin owned by Automattic that powers over 4 million stores.
- Running a WooCommerce store involves additional costs such as web hosting, extensions, and payment gateway fees.
- Woo Payments in the US charges 2.9% plus 30 cents for online card transactions and defaults to daily payouts.
- WooCommerce places no limits on product variants, unlike Shopify which caps them at 2,048 per product.
Questions and answers
Is the WooCommerce plugin free to download and use?
Yes, the plugin has no monthly subscription and Woo takes 0% of your sales, although you still pay for hosting, extensions, and payment processing fees.
How long does it take for funds from Woo Payments to reach a US bank account?
Sales typically wait two business days before being transferred to your bank account.
How does WooCommerce compare to Shopify regarding product variants?
WooCommerce has no limit on product variants, whereas Shopify allows up to 2,048 variants per product.
Video transcript
Transcript from available captions; it may contain errors.
What is WooCommerce? It's a free plugin that turns a WordPress website into an online store. It adds product pages, a cart, a checkout, and payments. [music] It's open source, so you can change anything, and you choose your own host and your own payment company. Woo says it powers more than 4 million stores. Let's see who makes it, what it really costs, and how you get paid. Who is behind it? It started as WooThemes, a company that sold WordPress themes, founded by three people who met online. >> [music] >> In 2011, they launched the WooCommerce plugin. In 2015, the company was bought by Automattic, the company behind wordpress.com, Tumblr, and Jetpack. Today, the company is simply called Woo, and on wordpress.org, the plugin is listed by Automattic. Is WooCommerce free? The plugin is. >> [music] >> You download it and use it with no monthly subscription, and Woo takes 0% of your sales. But a store still costs money. You pay for hosting, and Woo says most stores pay from 25 to $350 a month. Extra features come as extensions, from 29 to $299 a year each, and your payment company charges a fee on every sale. You need a WordPress site first, and there are two ways to have one. With WordPress on your own hosting, your host needs a recent WordPress and PHP, a database, and a secure HTTPS connection. Most hosts take care of that. With wordpress.com, you can install WooCommerce on any paid plan, personal, premium, business, or commerce. The free plan can't install plugins, and the commerce plan installs WooCommerce for you. >> [music] >> Here's how to install it. In your WordPress dashboard, go to plugins, then add new. Search for WooCommerce and pick the one by automatic. Click install and then activate. A setup wizard opens. Click setup my store and enter your store name, what you sell, your location and your store email. You can change all of this later. After the wizard, WooCommerce shows a checklist on its home screen. First, add your products with a name, a price and a photo. Second, set up payments. Third, customize your store with a theme. Fourth, >> [music] >> choose how you collect sales tax. Then pick your shipping options. And last, launch your store. Woo suggests placing a test order first and your store can stay in coming soon mode until you're ready. To take cards, the payment option made by Woo is Woo Payments. There's no setup fee and no monthly fee for online payments. [music] In the United States, a card payment costs 2.9% [music] plus 30 cents. A card from another country adds 1.5% and a currency conversion adds 1%. >> [music] >> In person, it's 2.7% plus 10 cents plus $5 a month for each card reader. >> [music] >> A dispute costs $15 refunded if you win. And when you refund a customer, the fee isn't returned. When do you get the money? For a store in the United States, a sale waits two business days and then goes to your bank. A sale on Friday arrives on Tuesday. A sale on Saturday starts counting on Monday. >> [music] >> The day ends at midnight UTC, which is 5:00 in the afternoon in Los Angeles. Payouts are daily by default and you can switch to weekly or monthly. Want it now? An instant payout costs 1.5%. Want PayPal, too? Install the free plugin WooCommerce PayPal Payments made by PayPal. >> [music] >> In its settings, click activate PayPal Payments and connect a PayPal account. >> [music] >> A personal account works, but a business account adds card payments and more tools. Buyers in the United States can also get a Venmo button when they're eligible with nothing extra to set up. Venmo money goes to your PayPal account and PayPal's own fees apply. How does it compare with Shopify? WooCommerce has no platform fee, while Shopify plans start at $25 a month. With WooCommerce, you pick and pay your own host and Shopify includes it. [music] If you use another payment company, WooCommerce adds nothing and Shopify adds from 0.2 to 2% and WooCommerce has no limit on product variants, while Shopify allows up to 2,048 per product. In short, [music] WooCommerce is a free plugin made by Woo, part of Automatic, that turns WordPress into a store. The plugin costs nothing, but you pay for hosting, any extensions and payment fees. >> [music] >> On wordpress.com, it needs a paid plan. Woo Payments charges 2.9% plus 30 cents per card in the United States and pays you in about two business days and you can add PayPal and Venmo with PayPal's free plugin. If this helped, watch this next video.
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Assuntos: E-commerce, Plataformas e marketplaces, Logística e pagamentos. Publicado no YouTube em 2026-11-04.
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